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About Us



Our mission is to design, manufacture and sell health, fitness, and strength products that promote a healthy and active lifestyles. Our products are durable, easy, and fun to use; providing customers a great value. We strive to work hard while having fun, seeking to offer the best working environment to our employees, promoting career opportunities, and to be active and responsible members of the communities we impact.

Company Overview

LifeCORE Fitness, Inc. is located in Carlsbad, California ─ just a few minutes north of San Diego. With over 15 years in the fitness industry, our biggest asset as a manufacturer is our past experience as fitness retailers.

In the early '90s we started out as owner/operators of our very own fitness retail stores. We conduct business now, the same way we did then, with the consistent goal of impeccable customer service.

The management/development team at LifeCORE Fitness spent many years on the showroom floor, developing relationships with you, the consumer. We listened to your needs, your health and fitness goals, your likes and dislikes about certain products, and then we were there to service the equipment after the sale. This gave us the incredible insight and experience that goes into the development of every LifeCORE Fitness product.

Value Statement

We value employees, customers and vendors that have a high level of honesty and integrity.
We value commitments to excellence and high levels of professionalism. 
We value maintaining a fit mind, body and spirit by encouraging a healthy work/life balance.
We are committed to innovation and creativity in developing leading edge products.
We are committed to being optimistic, positive and motivated in all that we choose to do.